What is sustainable fashion?

Sustainable fashion is about being kind to our environment, responsible with our resources and treating our fellow garment workers like human beings. This means looking at the tag, using what you have and being creative in our wardrobe choices.

The garment lifecycle below explains the steps a piece of clothes moves through from seed to grave. 

The use of environmentally friendly materials e.g., bamboo, hemp, organic cotton. Also, garments made from one fibre (e.g., 100% organic cotton) can be respun into fibres again at the end of use. Alternatively, look for blends that use organic textiles.


Use Phase: 
Take good care of your precious clothes. They really don’t enjoy places like the floor, really hot washing machines and sitting in the sun for days.

Textile Production: 
Employing energy and water efficient processes for dyes and finishes – or use natural dyes.


Minimising travel for the garment – importing and exporting around the world doesn’t leave a friendly carbon foot-print. Support locally made garments.


Minimal waste in the production process and ensuring safe, clean working conditions for workers – as well as fair wages.


Designing for dis-assembly so that clothes can be taken apart and re-introduced into the garment life-cycle. Designed with ‘no waste’. Using quality fabric will help them live longer.


Reusing, re-assembling, up-cycling, op-shopping, vintage and even raiding your friends’ wardrobes!


Minimise load on landfills by using biodegradable products.